In the year 2000, entrepreneur Albert S. Galiza envisioned the potential of motor oil as marketable business products. His pursuit for this line of business was motivated by his goal of introducing a product that fits the needs of Filipino motorists and Car enthusiasts alike.
Through patience and indomitable vigor in demonstrative marketing done by himself, the ASG Ultra Lube he formulated was successfully launched as a motor oil that has been satisfactorily protecting and preserving the longevity of engines, all while reducing fuel consumption and minimizing harmful gas emissions in the atmosphere for over 2 decades now.